Like Taking Candy from a Baby: Our Study on Kids' Sites and Commercialization
WebWatch and the Mediatech Foundation released this report today (check out the video here on YouTube):
Study Shows Children’s Web Sites May Be Entertaining,
But May Also Make Kids Cry
Most Popular Sites Commercialized; Some ‘Sell’ Kids’ Creations Back to Them
YONKERS, New York, Tuesday, May 6 – Publishers of many major children’s Web sites should do a better job disclosing sales and advertising information to parents, especially as more kids at younger ages go online to play and meet friends, says a study released today by Consumer Reports WebWatch and the Mediatech Foundation of Flemington, N.J.
For the study, parents in 10 families used video cameras to keep journals, providing insights into the way children use sites such as Club Penguin, Webkinz, Nick Jr., Barbie.com and others. Footage from those journals, which can be viewed at http://www.youtube.com/cwwkids, illustrates how young children respond to advertising and marketing tactics online.
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