A Clean, Well-Lighted Policy
In the course of our work at WebWatch, we spend a lot of time reviewing privacy policies. And most policies---good or bad---tend to have one thing in common: excessive wordiness.
For example, Yahoo's privacy policy runs to some 1,500 words, while WebMD's clocks in at more than 8,000 words. We don't hold verbosity against them, and rated both these policies as "excellent" on our HealthRatings.org site, since they both spell out exactly how they use your personal information. Both their policies are also well-organized, and WebMD even offers hyperlinks to take you to the relevant section.
But that said, there's something to be said for brevity, especially for consumers without the time or patience to wade through lengthy legalese. And while reviewing sites that sell shoes for one of our sister publications, ShopSmart, we ran across a privacy policy Hemingway himself would have found difficult to state more succinctly.
You can read the policy here, or save yourself a click and read on:
"Jildor Shoes will not sell, rent or share your personally identifiable information with any third party. Your information is used solely for the purpose of completing your purchase or contacting you regarding your purchase."