This story's a little old, but a fun read. Towards the end is this quote:
"The Internet's just a big bluff...If you can make a site look pretty and sound credible, you can pull inquiries in for just about anything and turn the Internet into one great sales-generation machine."
I can't really add or subtract much from that. I found this while preparing for a couple of panels next week for the 29th international ICANN meeting in San Juan, Puerto Rico, which is open to the public.
Worth reading also is this profile of Kevin Ham. It may make you want to quit your day job.