Webloyalty, Consumer WebWatch, and 'Reputation Scrubbing'
There's an interesting story by MSNBC's Bob Sullivan about 'reputation scrubbing' and gaming search engines when consumers say something bad about a company, written in the wake of a marketing campaign we discovered by DONE! SEO a week or so ago. The story's generated a good number of posts in half a day. We'd be interested in your comments.