Got a follow-up call within 24 hours of signing up at the Crazy Fox site. They want you to part with $9.95 shipping and handling for an instructional booklet and DVD. The pitch included asking whether I had $200 to $3,000 to spend on my own business. When we got down to the nitty-gritty, I asked whether the "business" was, in fact, a Herbalife distributorship. That's indeed what they're selling, and $200 gets you in at the low end, apparently.
By the way, before you succumb to buying something from a TV infomercial, you should first check out Justin Leonard's Infomercial Scams.com and its related sites.