Searchmynexthome.com Little More than 'Doorway Page'
Continuing our analysis of Web sites you might run across in your personal economic crunch, we turn to Searchmynexthome.com, or House Refinance Company, as it calls itself on its home page. This is the fifth highest organic (unpaid) result that turns up in a Google search using the words "refinance house." Call it a glorified link farm or a doorway page, there's not much here designed to personally help you refinance -- though for a doorway page, it's quite successful, since Google ranks it so high.
As with yesterday's example, using the basic WebWatch guidelines makes this site easy to spot. Here's how.
First of all, "House Refinance Company" doesn't sound like the name of a real business -- too obvious, like "Drain Cleaning Company" for a plumber or "Food Selling Company" for a grocery store. In addition, that name doesn't match the URL of the site, which is searchmynexthome.com.
Next, there's no contact information or physical address, but for a single line saying, "To send us an email click here." The site has some content, but it's written poorly and makes a lot of expert claims that aren't necessarily fraudulent, but not particularly interesting, either: "The competition as well as the government’s initiative has forced the lenders for value addition in their offers every now and then, which have yielded more options and flexibility in the field of house refinance." Sounds like a foreign language run through a machine translator.
Do a WHOIS search and you'll find the site is registered privately. Most legitimate businesses dealing with services such as mortgage refinancing want to make it very easy for you to get in touch with them, so this is a bad sign.
By the way, a slight variation in search terms -- typing in "refinance house with bad credit" -- leads you to Buy-and-Sell-House-Fast.com, which we wrote about yesterday, as the very first organic link in a Google search.
See why lots of people complain the Internet is full of junk?