Consumers 'Down Under' More Trusting of e-Commerce?
Take a look at this late 2008 survey, sponsored by Microsoft but conducted in conjunction with Australian Federal Police superintendent Nigel Phair. Judging by some of our recent surveys here, you might get the idea from these numbers that Australians have more confidence in the Internet than U.S. consumers. For instance, 30 percent fewer Australians than New York state residents (based on a survey we did over the summer last year) report getting a phishing e-mail.
In addition, Australian consumer attitudes might be influenced by a number of factors, including stricter consumer protection laws or better industry self-policing.
Among the stats:
• 35% of respondents said they are more trusting now of online transactions than two years ago.
• Over half (53%) of respondents had a personal profile on an online social networking site. Of those, less than half (43%) had their profile set for public view.
• 90% of respondents wanted e-commerce merchants to notify them if they suffer a data breach that could reveal their personally identifying information to someone else.
• 68% of respondents said they felt trust and confidence when doing internet banking.
• Over half (52%) of respondents said they had received a phishing email. However, only 1% said they sent the information requested by the sender.
Comments
This is a good point, I noticed this on my website as well.
There's one specific company that's been targeting Australians pretty heavily. World Market Systems is going after that region you can see from the comments that the majority of the victims are from AU, here's the link to the discussion, http://www.reviewopedia.com/world-market-systems.htm
Posted by: Steve | March 30, 2009 12:41 PM