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Advanced Acai Site Has Nothing to Back Up Claims

Taking a look at the first site endorsed by the Colon Review Board, we see a site selling something called "Advanced Acai."

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There's a physical address listed in Ontario, California, though the site itself is blind registered in lovely Funchal, Madeira, an island off the Portuguese coast.

A helpful, courteous sales rep answered the phone when we tried to bluff our way through getting something called an RMA number, which is some sort of authorization to return the product for a refund.

But the site uses the familiar hype about the acai berry's magical powers, with nothing substantial to back it up. And it uses the "free trial" marketing technique, which doesn't tell you what the cost of the product will be, but demands that you give up your personal information. (If you don't believe what we've said before about acai berry marketing and free trials, take a look at this March press release from Center for Science in the Public Interest.

We especially love the quote from Connecticut Attorney General Richard Blumenthal: "There are no magical berries from the Brazilian rainforest that cure obesity—only painfully real credit card charges and empty weight loss promises...Aggressive Acai berry pitches on the Internet entice countless consumers into free trials promising weight loss, energy and detoxification. These claims are based on folklore, traditional remedies and outright fabrications—unproven by real scientific evidence. In reality, consumers lose more money than weight after free trials transition into inescapable charges."

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