SkyBet.com's 'Look Busy' Button
We're big football fans (the kind played by the rest of the world), and while reading up (at home, of course) on tonight's Champion's League semi-final clash between Barcelona and Chelsea, we happened upon a page from Rupert Murdoch's Sky Sports site we just had to share.

At the bottom of an previewing the match, we noticed a link inviting readers to bet on the outcome. Although we prefer to watch football matches rather than gamble on them, we couldn't resist clicking for fun, and were overwhelmed by the sheer number of variables available for wagering—a full 16 screens worth.
But what really caught our eye was a discreet link in the upper right-hand corner of the page preceded by a red exclamation mark:"Boss?! Look Busy!!" The resulting page is nothing short of ingenious. Experience it for yourself.
Say what you want about Murdoch, he knows how to give the people what they want.